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Natural and High-Performing Pet Products

26th April 2017

We pride ourselves on our ability to help clients grow. We recently worked with a major supplier of animal grooming and welfare products who needed to grow their European business. Our team developed an exclusive natural range of pet shampoos, conditioners, de-tangling sprays, spritzers and dry wash products.

We worked to a complex specification to satisfy multiple marketing and product claims, including paraben, sulphate, SLES and alcohol-free. The customer also required a performance match to industry-leading benchmark samples – all developed products were submitted into blind consumer trials for verification. We also helped the customer gain on-pack accreditations, including the Vegetarian Society. All objectives were achieved and the project was completed on time.

The customer’s stringent high standards extended to the packaging specification, where environmental benefits were paramount. We sourced bespoke packaging to meet these requirements, which added a strong unique selling point.

Other products available from our pet formulation bank include pet shampoo (generic, coat and condition specific), coat conditioners, grooming sprays and cologne, detanglers, heat protection and shine sprays, and nail, tail and hoof products.

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